There’s much debate on whether you should even bother publishing your podcasts on YouTube. Some say, it’s a waste of time. It doesn’t get that much traction anyway. But why is having your podcasts on YouTube important?
Simply because of the hosting, SEO and search benefits that you can get. Here are many different ways on how you can get some benefits out of publishing your podcasts on YouTube:
1. Publish an audio-only podcast.
The easiest way to put your podcasts on your YouTube is to just upload your MP3 together with your cover art, or a few slides on the screen, to “convert” your podcasts into a “video”. You can use tools like TunesToTube for this. However, having an audio-only podcast might not sit well with the YouTube audience.
2. Upload your video podcasts to YouTube.
Depending on the content you discuss on your podcast, you might want to consider video podcasting. If you want to review a painting or a beautiful scene, for example, it takes a lot of skill to make your audience imagine the scenario. Therefore, for technical content, video podcasting is better in presenting content, which would need text and images for you to be able to explain your point better.
3. Live stream your podcast recording.
If you want to stream your live recording, broadcasting via YouTube gives you no limits as to the number of viewers. You would need software like WireCast to stream to YouTube Live. Another alternative is to use Google Hangouts. Live streaming your podcast is also a good way to encourage fan interaction.
4. Post teasers for your next episode.
Another way for you to make the most of YouTube is to create 1-minute clips promoting your podcast before you release the full episode. You can also send this link to your guest, who can help you promote the podcast episode by posting the link on his/her social media channels.
5. Place affiliate links on your videos or video descriptions.
Affiliate marketing is one of the best ways to make money podcasting. Basically, affiliate marketing happens when the podcaster endorses a product or service which he or she personally uses. For YouTube specifically, you can place affiliate links in the actual videos or under video descriptions. The affiliates then pay the podcaster for every single time the coupon is used.
6. Enable ads on your videos.
Youtube has a built-in monetization platform. You just have to sign up and allow YouTube to put ads on your videos, and you can get a bit of a commission whenever someone sees the ad. You get even more commission when they actually click on the ad. This means that without any extra effort on your part, you can have another stream of income.