The first question is, does your podcast NEED a website? The short answer is no. Of course your podcast can survive without a website, but why limit the reach of your podcast by not having a website? A podcast website makes your episodes more searchable via Google and helps you develop a better relationship with your audience.
What must your podcast website have?
The “About” page is the most popular section of the website. So you have to pay particular attention in crafting this page. Don’t make this so much about you and your podcast. Rather, use this as an opportunity to tell your audience what benefits they can get if they listen to your podcast.
The homepage of your podcast website should have the latest episodes of your podcast. In this page, you should also provide a brief introduction of your podcast. Make sure that you also put subscription links on this page.
This is the page where you have a full list of your podcast episodes. When you list your podcast episodes, it is a good idea to put categories and tags in every episode so it’s easier for your audience to listen to all the episodes related to a certain topic.
An individual page for each podcast episode with corresponding podcast show notes
To boost your SEO ranking, it helps to have a page solely dedicated to a single podcast episode. This page must have the title of the podcast episode and a prominent media player which your audience can easily play. Make things easier for your audience too by including a download option.
In this page, you should also include podcast show notes, which are essentially a blog post with an audio file of a podcast episode attached. This should ideally be around 300 words; podcast show notes provide your listeners a sneak peek of what’s in store for them if they listen. You can also make the most out of this podcast episode page by having a comment section under each post where your audience can interact with you, ask questions, and leave feedback. At the bottom of this page, put up a little row of social media buttons, which anyone can click and share a certain podcast episode.
This is the page where you put a contact form so your audience can send you a message or any feedback about your podcast. This is also the page your audience can use when they want to suggest topics for your next episode. Don’t forget to put links on your social media pages such as Facebook, Twitter, and Instagram.
Email lead capture
When someone lands on your website, it is recommended that you put a pop-up window asking for this person’s email address. Your website landing page is the first chance you get to give your users a way to sign up. By doing so, you can effectively build an email list with your podcast and build the relationship with your audience further.
A few more things…
When choosing a domain name for your website, you should remember that your domain name should match your podcast name. This strategy helps make your domain name as intuitive as possible. If your product name is Buttercast, it makes so much sense to use buttercast.com for a better audience recall.
Most podcast listeners listen to a podcast through their mobile phones. Make sure that your podcast website is mobile-friendly and that your audience can properly load your podcast website on their phones, without any troubles.