The key to getting more podcast subscribers is to increase engagement with your audience. An engaged audience will keep on coming back to your show, increase traffic to your site, and eventually open up doors to monetizing your podcast. Here are some other strategies to increase your podcast subscribers:
1. Interview influencers in your niche.
It is best to interview influencers who already have a large following and can drive traffic to your site, so you can get more podcast subscribers for your own show. Remember though that your guests aren’t required to promote the podcast episode you created with them, but there’s no harm in asking anyway. Make it easy for them to do so in case they’re willing to promote. For example, pre-write the social media posts or email the link that you want them to use.
2. Publish often and stick with your schedule.
How often you should podcast? The answer is that it depends on your content. To get more podcast subscribers, especially if you’re just starting to podcast, you might want to publish a podcast more than once a week just to give your show a little boost.
Another important thing to remember is that you should be on air at the same time as last time. Set a publishing schedule and stick with it so that your audience would know when to expect a new show from you.
3. Use intriguing podcast episode titles.
A podcast episode title is one of the important strategies to boost the SEO rankings of your podcast. Consequently, it is not some minor detail you can afford to neglect. Make sure your podcast episode title is catchy or intriguing enough. If you’re suffering from writer’s block when coming up with a podcast title, you can enlist the help of websites like HubSpot – Blog Title Generator and Co-Schedule which are popular resources.
4. Pitch yourself as a podcast guest on other people’s shows.
As a result of making guest appearances on other people’s podcasts, preferably in the same niche as yours, you can more easily reach out to a wider audience. In return, you can also ask them to be a podcast guest on your show.
Do your research. You would want to have an idea about the wide range of topics that the podcast covers and about who their audience is. Hence, it is important for you to listen to one or two of the podcast’s most popular episodes so you can know what topic or format their listeners would love.
5. Get more podcast reviews and ratings.
When you’re shopping on Amazon, the tendency is for you to check out reviews first to see if the product is any good, right? The same logic works for podcasting. Getting more podcast reviews and ratings is one sure way to get your podcast noticed and potentially grow your audience. Reviews also give your podcast more credibility. Podcast reviews and ratings are not that easy to get so make sure that you read up on some tips.
6. Make the most out of your social media.
Almost everyone has at least one social media account. Thus, it’s a big no-no not use social media to promote your podcast. As discussed earlier, pre-write the social media posts that you want your podcast guest to use. Use hashtags when you promote your podcast episodes and engage your audience in a discussion. Also, update your social media with current events related to your podcast topics.